Branding Yourself  

5 Simple Steps  

Look at these brands …

Amazon.com --- the online superstore -- delivered to your doorstep

eBay - the online flea-market - buy and sell anything online

Visa - “everywhere you want to be”

Coke - Coke is it …

Avis - “We try harder”

When people know your brand they are more apt to do business with you and shun your competitors.  These brands develop a subconscious association between emotions, product(s), and each company.

Ok - Ok .. what if we don’t have $$millions to spend to create our brand identity like the big boys above.  Not a problem … follow these rules and you’re well on your way to branding yourself:

1    Identify your target market

2    Find out the Why’s of your product and business:

a.       Why did your customer buy from you?

b.      Why did they buy each product?

3.                  Find the Emotional Trigger

a.       Find what emotional response sold your product

b.      See if your target market will respond to other emotions

4.                  Create Ads - Product Listings - Emails focusing on the “Emotional Sale”

a.       Repeat this emotional trigger in any communication

                                                               i.      Product listing (pictures, descriptions, etc.. )

                                                             ii.      Email Campaigns

                                                            iii.      Newsletters

                                                           iv.      Any Advertising or Public Relations

5.                  Test - Re-Evaluate - Modify

a.       Continually monitor your feedback …

b.      Change ads as necessary to focus on your emotional message

c.       Be Consistent - repetition turns visitors into buyers.

Easier said than done - right.  An emphatic - NO. 

Make a commitment to creating your special Brand over name recognition and you’ll be rewarded with more traffic, higher conversion rates, and more repeat business. 

Branding yourself will help your prospects believe in you before they buy your product.

It’s a sure-fire way to turn your visitors into loyal customers and convert a flex time job into a full time income stream!

Here’s to Your Success!

Spencer White

www.flextimeincomc.com - Your Source for Great Flextime Jobs

www.neighbortize.com- The Online Advertising Post